“I'VE STRUGGLED IN MY LIFE. I'VE HAD HARD TIMES, BUT I KEPT PRESSING ON”
-- DWAYNE WADE, MIAMI HEAT, MVP, NBA ALL STAR
Let’s talk about our on-again/off-again relationship with press-on nail tips. It’s been a recurring trend for decades now. Should you step a little closer to this trend or back way off? Our new YN Full Cover Nail Tips make it a no-brainer for nail pros and their clients to create covet-worthy custom sets. Here are the top three reasons you should come around to this ever-present nail trend. We explain who this product is for and how it can be incorporated into your existing business model. There’s something for everyone!
THE ANTI-TREND TREND
Refrain from the eye-rolling, please. This is a trend that never actually went away. Did you ever wish for a magic wand for clients who are curious about nail enhancements but unable to commit to that almond, stiletto or coffin nail lifestyle? These full cover nail tips are the answer. To clarify, these are temporary sets glued on and eventually soaked off. Filing off would not be the best removal option. It’s not something you would maintain for clients like a fill. Reminder, you wouldn’t replace your core business of sculpting acrylic/gel plus fills with this. These are ideal for clients who are interested in a “one and done” special event look. Fashion shows and photoshoots are a perfect example where these really work. And remember middle school graduations, sweet sixteens, costume parties, weddings, bachelorette weekends, bridal showers, and “holiday parties”? If you are lucky to find yourself at one, they’d be incredible for those, too.
IN YOUR BACK POCKET
Blessed with a fully devoted clientele and regularly scheduled acrylic/gel appointments, so what good would these do you? Most likely the opportunity wouldn’t often present itself. However, full cover nail tips are the perfect something for nail pros still building their book. Play with these because they’re great for practice. Present day nail tips are so gorgeous, not like the ones you bought in the 80s. Your hand sculpting work should aspire to these arcs and curves. In fact, create your own master class. Find a model, put a set on one hand and try to create the same on your own on the other.
INSTAGRAM SHOPPING
Full cover nail tips also provide opportunity for passive income from retail custom sets. Create fashion-focused looks in a set of ten and post to your social media or sell on Etsy. Send along with natural nail friendly adhesive dots. With the pandemic still as unpredictable as ever, one never knows what businesses will be asked to close temporarily. Branching into these temporary nail art sets during the lockdowns might be really interesting money makers. Maybe clients can’t physically come to the salon but they can still have your work! Market the heck out of them. Chase down every avenue for income. If things are slow; bust these out and you can even serve as your own model. Bonus, you don’t have to worry about cleaning up the cuticles or skin.
GENERAL WISDOM
At the core of building a strong nail business, offering an impeccable acrylic/gel full set with regular fills is the foundation to financial freedom. This part we guarantee is not a trend. We urge you to learn how to sculpt nails. The real bank rolls in from clients who come in for regular maintenance. The full cover nail tips are just another tool to help diversify your menu and boost content for your online social media profiles. Take advantage and press on.
**This is an adaptation from our YN Biz Talk playlist on YouTube, BIZ TALK: SHOULD YOU CREATE CUSTOM PRESS-ON NAIL TIPS?, which originally aired Dec 8, 2020.
***Follow our YN YouTube Channel and click here to watch the full discussion:
22 January 2021